Istinye Park, Istanbul – Photos by Steve Rosset

Written by  //  March 5, 2012  //  Profiled Projects  //  Comments Off on Istinye Park, Istanbul – Photos by Steve Rosset

Steve Rosset has sent me more photos from his 7 month trip around the world.  I have added all these photos to the Reurbanist flickr account in higher resolution.  Steve is a great photographer and all of his work can be seen at his photostream.

Istinye Park  has 917,000 square feet of  leasable area and is comprised of 291 stores on 4 floors.  It is anchored by a Beymen, Boyner, Vakko, Zara, a 2,600 seat AFM Movie Theater with IMAX 3D Screen, and a Family Entertainment Centre.  Istnye Park is generally considered the best shopping mall in Istanbul and is a logical first entry point for international retailers (if you can find space!).

Istinye Park Highlights

  • The project is built on a hill, which means you can enter at ground level on the highest floor, and enter at ground level on the lowest floor.  In terms of creating customer circulation in a vertical centre this is a fantastic attribute because you effectively have two ground floors which translates into a huge lift in sales.  Lets consider an optimistic scenario where sales decay at 25% per floor away from ground – Istinye Park’s design means a 28% increase in overall sales volume.  If you applied North American sales decay rates of 50% per vertical floor, you are looking at a 60% sales increase!
  • Istinye Park combines an outdoor lifestyle centre with a larger enclosed component.  The world is littered with failed examples of malls attempting to incorporate indoor and outdoor retail components in one project, but Istinye Park is a good example that works.  The outdoor component is reserved for prominent double-height luxury stores, many of which have been individually designed.
  • Excellent integration of car sales marketing into the retail centre.  Over the last few years I have worked with several developers who wanted to integrate car dealerships into shopping centres, or even wanted to build an “auto mall”.  There are few existing successful examples, however, and Istinye Park is one of them.  Instead of using anchor store or inline space, cars are displayed in a prominent location next to the main atrium and near to luxury tenants.  Incidentally, the partial owners of Istinye Park, Doğuş, also happen to have distribution rights in Turkey for Audi, Porsche and Volkswagen.
  • An indoor “market” area that actually works.  Recently, retail centres have been dabbling with ideas to create market areas indoors with limited success.  The failure of Dubai Mall’s Gold Souk is one of the more painful examples.  Istinye Park gets a few things right: #1, its located in a prominent location near a main entrance, and #2,  there is a focus on food & beverage and grocery tenants – necessary elements to generate activity.  I won’t say the place looks authentic, but it does provide a nice place to relax and talk with friends which is sadly missing in most retail centres.  No sane person really wants to spend time in a food court, you are only there to resuscitate yourself in order to tackle another round of shopping.  The market area is located at the opposite end of the retail centre from the luxury wing, creating an overall layout that ranges from “public” to “exclusive” – keeping these separated is smart.

 

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Reurbanist

Reurbanist is a multi-disciplinary firm that blends land use economics with urban planning and economic development. At its core, Reurbanist believes that great urban places that are compelling and vibrant must find success at both a fiscal and social level. Stronger cities and urban destinations translate into improved job growth, municipal tax revenue, and a higher quality of life for residents.

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