Brand Profiling

Written by  //  July 28, 2015  //  Posts  //  No comments

200 brand overviews for a Riyadh based leasing project

Fig 1. Part of a brand profile slide that summarizes a brand's key aspects and attributes.

Fig 1. Part of a brand profile slide that summarizes a brand’s key aspects and attributes.

Members of Reurbanist conducted market research and created brand profiles for over 200 international luxury, bridge, and food and beverage brands as part of an overall leasing strategy and plan for a major Riyadh based shopping centre organization.

The company researched and obtained accurate market information on key aspects of each brand in order to provide detailed information in order to assist the Riyadh based centre during a market positioning analysis.

About the Author


Reurbanist is a multi-disciplinary firm that blends land use economics with urban planning and economic development. At its core, Reurbanist believes that great urban places that are compelling and vibrant must find success at both a fiscal and social level. Stronger cities and urban destinations translate into improved job growth, municipal tax revenue, and a higher quality of life for residents.

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