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Incheon Multi-modal Transit Terminal - Reurbanist

Incheon Multi-modal Transit Terminal

Written by  //  July 28, 2015  //  Posts  //  No comments

A new US1.86 billion, 130,000 sm mixed-use, multi-modal landmark for the city of Incheon

Fig 1. An artist’s rendering of the Incheon Multi-modal Transit Terminal to be built at Incheon Terminal by 2020 by Lotte Group. / Courtesy of Lotte Shopping

All key members of Reurbanist participated in a the creation of a market and development study for Lotte Shopping Co. for their project in the heart of downtown Incheon, South Korea.

The study included a full analysis of the country and city’s economic and retail market, site SWOT analysis, competitive retail assessment, demographic & psychographic analysis, retail demand potential, benchmark case studies, and a market analysis of both hotel and office uses.

Five benchmark projects were chosen based on their relevance to the Lotte Terminal project. Each case study
included:

  • Centre Overview & Key Statistics (gross leasable area, anchors)
  • Development History
  • Market Context & Trade Area
  • Demographics
  • Tenant Mix Overview
  • Success Factors
  • Key Lessons for Lotte Terminal