A new US1.86 billion, 130,000 sm mixed-use, multi-modal landmark for the city of Incheon
Fig 1. An artist's rendering of the Incheon Multi-modal Transit Terminal to be built at Incheon Terminal by 2020 by Lotte Group. / Courtesy of Lotte Shopping
All key members of Reurbanist participated in a the creation of a market and development study for Lotte Shopping Co. for their project in the heart of downtown Incheon, South Korea.
The study included a full analysis of the country and city’s economic and retail market, site SWOT analysis, competitive retail assessment, demographic & psychographic analysis, retail demand potential, benchmark case studies, and a market analysis of both hotel and office uses.
Five benchmark projects were chosen based on their relevance to the Lotte Terminal project. Each case study
included:
For decades, planners, urban designers, and policy makers have advocated for street-facing ground floor retail space as a means of animating streets and public spaces. Retail was in many ways the optimal use for achieving this activation due to its foot traffic generation and visual diversity created by storefront designs, lighting, and window transparency. Many […]
Since the release of PokémonGo, there has been an influx of coverage in what many local business and retail centres are doing to capitalize on this increasingly popular game developed by Niantic and The Pokémon Company. The premise behind this game is to mimic the story and concept of the Pokémon franchise which is aptly […]
In the context of vertical shopping environments, a rule of thumb that is sometimes applied is that sales performance drops off by 50% for every floor above ground level. By the time you get to the third storey, you can expect only a fraction of the sales turnover. As a result the space is often not viable. When working […]
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