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SJ7 Transit-oriented Development (TOD) - Reurbanist

SJ7 Transit-oriented Development (TOD)

Written by  //  July 28, 2015  //  Posts  //  No comments

35 acre retail-anchored transit oriented development by Sime Darby Property

Fig 1. Rendering from Sime Darby Property showing the SJ7 TOD project ( http://www.simedarbyproperty.com/tod/ )

Fig 1. Rendering from Sime Darby Property showing the SJ7 TOD project ( http://www.simedarbyproperty.com/tod/ )

A member of Reurbanist was responsible for the market research, analysis, and report creation of a retail market analysis that aided Sime Darby Property (SDP) in determining the best retail development strategy for their retail mall component.

Components of the market analysis included:

  • site SWOT analysis
  • country-level retail and economic overview
  • retail supply and demand analysis
  • brand void/gaps analysis
  • benchmark case study review

The analysis also required aiding the project architect, Gensler, by providing retail development and placemaking directions for the project’s conceptual layout plan.