Digital Experience Design

Data intelligence and AI will drive increased personalization and efficiency.

The increased cognitive ability of AI and technology will allow designers and brands to radically improve customer experience, human interactions, and new forms of immersive entertainment. For example, intelligent personalization can create bespoke retail experiences and drive more efficient transactions. In the future, new forms of immersive and ambient technologies will focus on improving livability and the quality of the human condition.

Physical-digital ecosystems will create custom experiences in a hybrid future.

As nearly every experience becomes hybrid, the design of physical-digital ecosystems is more critical than ever. Our new hybrid lifestyles will require spaces for digital interactions to work. The seamless blending of technology and architecture is paramount to bringing new experience standards and consistent user experiences to office spaces, retail, performance venues, transit centers, and public spaces.

The push for urban renewal will drive smart, adaptive environments on a city scale.

An urgent focus on urban renewal is driving the need for more digitally enabled environments at a city and district scale. Interacting with it will be seamless to eliminate distraction and amplify attention. As technologies become cheaper and more powerful, dynamic placemaking and master planning will allow cities to design smarter, adaptive, and more inclusive mixed-use neighborhoods that deliver meaningful experiences.