A new US1.86 billion, 130,000 sm mixed-use, multi-modal landmark for the city of Incheon
Fig 1. An artist's rendering of the Incheon Multi-modal Transit Terminal to be built at Incheon Terminal by 2020 by Lotte Group. / Courtesy of Lotte Shopping
All key members of Reurbanist participated in a the creation of a market and development study for Lotte Shopping Co. for their project in the heart of downtown Incheon, South Korea.
The study included a full analysis of the country and city’s economic and retail market, site SWOT analysis, competitive retail assessment, demographic & psychographic analysis, retail demand potential, benchmark case studies, and a market analysis of both hotel and office uses.
Five benchmark projects were chosen based on their relevance to the Lotte Terminal project. Each case study
- Centre Overview & Key Statistics (gross leasable area, anchors)
- Development History
- Market Context & Trade Area
- Tenant Mix Overview
- Success Factors
- Key Lessons for Lotte Terminal