35 acre retail-anchored transit oriented development by Sime Darby Property
Fig 1. Rendering from Sime Darby Property showing the SJ7 TOD project ( http://www.simedarbyproperty.com/tod/ )
A member of Reurbanist was responsible for the market research, analysis, and report creation of a retail market analysis that aided Sime Darby Property (SDP) in determining the best retail development strategy for their retail mall component.
Components of the market analysis included:
- site SWOT analysis
- country-level retail and economic overview
- retail supply and demand analysis
- brand void/gaps analysis
- benchmark case study review
The analysis also required aiding the project architect, Gensler, by providing retail development and placemaking directions for the project's conceptual layout plan.