Hospitality
Our hospitality design team brings global expertise in planning, architecture, interior design, and branding to projects across every scale to deliver award-winning designs that drive extraordinary guest experiences, brand loyalty, and lasting value.
Hard Rock Hellinikon Integrated Resort Greece, Hellinikon, Greece
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Accommodations that are integrated into the community fabric — while delivering the convenience, value, and amenities that travelers want — are uniquely positioned to surpass guest expectations.
—Ana Ardon, Hospitality leader
27 Items
Parx Hotel and Casino
Bensalem, Pennsylvania
Gensler is working with Parx Casino, the top casino in Pennsylvania and one of the largest privately owned commercial casinos in the U.S., to design a luxury hotel to complement the market‐leading casino and entertainment operation.
Walt Disney World Swan Reserve
Orlando, Florida
Nestled within the grounds of the Walt Disney World Swan and Dolphin Resorts, the Swan Reserve is a 349-key boutique hotel that offers the refined luxury expected of the Marriott Autograph Collection.
Custom House Quay
Cork, Republic of Ireland
The design concept for Custom House Quay positions the five star hotel development at the historic port location at the confluence of the River Lee in Ireland.
Nekajui Ritz Carlton Reserve
Liberia, Guanacaste, Costa Rica
The Nekajui Ritz Carlton Reserve resort design seamlessly integrates the cultural, historical, and natural aspects of Guanacaste and sets new ESG standards
Hilton La Sabana
San José, Costa Rica
The new Hilton La Sabana provides guests with a striking, one-of-a-kind view of the Central Valley and delivers a wellness-focused hospitality experience.
American Airlines & British Airways Premium Experience at JFK International Airport
Queens, New York
As part of British Airways co-locating with American Airlines in the newly expanded Terminal 8 at John F. Kennedy International Airport, Gensler was enlisted to design the new check-in and lounge experiences.
citizenM NoMa
Washington, D.C.
citizenM’s newest location brings a 10-story hotel to the emerging NoMa neighborhood of Washington, D.C. and meets the needs of modern travelers by delivering a luxury hybrid hotel experience.
Atari Hotels
Las Vegas, Nevada
Atari Hotels partnered with Gensler to bring its iconic gaming brand to life with the debut of an experience-driven hospitality, esports, and entertainment destination.
Reverb by Hard Rock Hotel Atlanta
Atlanta, Georgia
The new Reverb by Hard Rock Hotel in Atlanta serves as a key differentiator in a mixed-use development by ushering a community driven by rich culture, a spirit for adventure, and a passion for music in a destination by Gensler's hospitality designers.
The Waylen Hotel
Philadelphia, Pennsylvania
Situated at the core of Philadelphia’s Navy Yard campus, The Waylen will convert a historic naval receiving station into a 223-key, full-service hotel.
Oscar Mike Sports & Training Center
Timberlane, Illinois
Oscar Mike Sports & Training Center will be the first-of-its-kind facility to bring together veterans to train, build community, and improve their wellbeing.
Cocoa Beach Westin
Cocoa Beach, Florida
Driftwood Capital is seizing an opportunity to build a new four-star resort in Cocoa Beach with a design that draws cues from the NASA program and surf culture.
Signia by Hilton Atlanta
Atlanta, Georgia
Georgia World Congress Center Signia by Hilton celebrates Atlanta’s past, present, and constantly shifting landscape to cultivate a legacy and welcome visitors.
Steamboat Base Village Redevelopment
Steamboat Springs, Colorado
A $135 million investment will align the Steamboat Resort base area with the world-class, on-mountain experience offered to skiers and resort visitors.
New York Mets Citi Field
Queens, New York
To enhance visitors’ game day experience, Gensler worked to upgrade several key club and suite spaces at the New York Mets’ Citi Field.
Dual-Brand voco Holiday Inn
Chicago, Illinois
Gensler was hired for a Property Improvement Plan (PIP) to transform the existing Holiday Inn Hotel into a new, dual-brand voco and Holiday Inn.
High Street Place
Boston, Massachusetts
High Street Place is a food hall featuring 20 unique vendors in the heart of Boston’s Financial District.
ITC Colombo One Hotel & Residences
Colombo, Sri Lanka
Located on the coast of Colombo, Sri Lanka, ITC Colombo One Hotel and Residences is a luxury development, designed by Gensler, in the heart of the capital city.
Watermark Hotel
Tysons, Virginia
The Watermark Hotel at Capital One Block C, designed by Gensler, is a major evolution for the skyline and market of Tysons, Virginia and greater Washington, D.C.
The Current at CIBC SQUARE
Toronto, Ontario
With a focus on engaging employees through health and wellness amenities, Ivanhoé Cambridge and Hines called on Gensler to create a fitness centre at CIBC SQUARE that offers an elevated workplace experience.
Penn National Gaming York Casino
York, Pennsylvania
The Hollywood Casino York is a new 80,000-square foot mini-casino with 750 slots and 30 table games located inside a transformed department store at the York Galleria Mall.
Holland Casino Venlo
Venlo, Netherlands
The Holland Casino Venlo takes inspiration from the natural patterns and dramatic textures of the Dutch landscape, creating a memorable guest journey through the physical and digital transformation of color, texture, light, and ambiance.
JW Marriott Hotel, Shanghai Fengxian
Shanghai, China
JW Marriott Hotel, Shanghai Fengxian matches the surrounding water and greenery-filled views with a unique building design that emphasizes fluidity, harmony with nature, and design performance that drives user experience.
Canopy by Hilton San Antonio Riverwalk
San Antonio, Texas
Known as the “Rivera Building,” the existing site for the Canopy by Hilton San Antonio Riverwalk sits right off the San Antonio River Walk and next door to the Esquire Tavern on approximately 6,100 square feet of land.
Sheraton Denver Downtown Hotel
Denver, Colorado
Blending Denver’s history and old world charm with modern design aesthetics, the Sheraton Denver Hotel sets a new standard for livable luxury. Gensler Denver’s design team embraced the hotel property’s architectural significance and paid homage to its previous demeanor.
Denver Beer Company, South Downing
Denver, Colorado
The Denver Beer Co. concept in Denver’s Rosedale neighborhood creates an inclusive gathering space for residents and visitors that revitalizes the main street.
MDRD
Grand Rapids, Michigan
Located in the heart of Grand Rapids, MDRD is a three-story restaurant Gensler that offers guests Spanish-influenced cuisine and sweeping views.
Client Services
Our multidisciplinary hospitality team creates memorable guest experiences and branded workplace environments that empower staff.
Architecture
Our hospitality architects combine their deep industry expertise with emerging trends across other sectors, to craft memorable hospitality experiences. As a full-service firm, we bring global resources and exceptional talent to each hospitality project.
Interior Design
Gensler partners with leading global hotel brands and developers to redefine design experiences for guests as well as staff members. Our team of hospitality interior designers bring expertise in F&B, spa, wellness spaces, meeting rooms, event spaces, fitness clubs, and branded residences.
Master Planning
Based on methodical research and analysis, we plan for the complex balance of elements needed for projects to be successful, sustainable, and attractive while maximizing the effective use of the total asset. Drawing inspiration from a wide spectrum of disciplines, our team delivers memorable experiences across all scales.
Brand
Our brand design teams are storytellers who create engaging experiences utilizing a holistic approach. By integrating interior design, communications, messaging, graphic design, signage, and wayfinding, we design hospitality environments that immerse people in a brand’s philosophy.
INSIGHTS
Blog
New Atlanta Hotel Blends Southern Hospitality and Design Excellence
Signia by Hilton Atlanta pays homage to Atlanta’s rich history while embracing its dynamic present and ever-evolving landscape.
Blog
The Trends Shaping the Future of Hospitality
What are the biggest trends impacting hospitality operators? Gensler’s global hospitality leaders discuss what’s next for hospitality design.
Blog
What Makes a Great Retail Experience? Community, Connection, and Exhibition
Astute retail and hospitality brands recognize that in-person connection is a vital part of their offerings. But what does that visceral experience actually look like?
Blog
How Changing Traveler Demands Are Reshaping Hospitality
Consumers are demanding more from their travel experiences. Here’s how hospitality can respond.
Blog
AI Is Already Changing Hospitality. Here’s How.
From optimizing energy efficiency to hotel operations, AI is revolutionizing the hospitality industry in ways that are delightful and profound.
Blog
Implementing Science Research Lab Design Strategies in Wineries
Similar to a research lab, wineries and winemakers require a space for analysis and discovery that balances equipment requirements with human-centric design.
Research
Hospitality Experience Survey 2023
As travel ramps up, our survey explores the growing blend of business and leisure travel, new definitions of luxury hospitality experiences, and heightened guest expectations.
Blog
Checking In on the Guest Experience
As leisure travel ramps up, hotels must do more to exceed guest expectations. Gensler’s Hospitality Experience Survey 2023 sheds light on traveler preferences and behaviors.
Blog
What’s Next for Hospitality and New Luxury in Latin America
As a region steeped in culture, history, and beauty, Latin America is a natural fit for the more meaningful experiences that today’s travelers are searching for.
Blog
The Future of Hospitality Is Local
Here’s why embracing local cultures and communities is key to creating an authentic hospitality experience.
Blog
How the Renovation of a Landmark Hotel Sets a New Benchmark for Sustainable Design
The renovation of Amway Grand Plaza Hotel Tower demonstrates how holistic improvements can improve a building’s performance and impact carbon emissions.
Blog
Old to Bold: How Hotel Adaptive Reuse Transforms Communities
Adaptive reuse has become a key strategy for revitalizing economically obsolete structures and breathing new life into urban centers.
Blog
Creating Spaces That Evoke Joy Through Immersive Design
How can physical spaces evoke joy? Design needs to incorporate multiple characteristics and fully engage our senses to be considered an immersive experience.
Blog
Marriott International Provides a Model for the Workplace of the Future With Their Hospitality-Infused Global Headquarters
Marriott’s reimagined global headquarters fuses hospitality and workplace design to draw people back to the office with a work experience that captures the energy and ambiance of a vibrant hotel.
Blog
Activating a Former Gas Station as a Community-Forward Urban Retreat
When the Denver Beer Company approached us to design a new restaurant, ice creamery, and beer tasting room, the concept was to create an inclusive gathering space for all.
HOSPITALITY DESIGN TRENDS TO WATCH
Interest in “sustainable travel” is driving new hotel offerings.
In response to consumers and governments, sustainable travel is increasing. Guests are demanding sustainable options, such as locally sourced food and electric vehicle charging stations. Meanwhile, governments — such as in France, where short-haul domestic air travel was banned, or in Bhutan, which charges tourists a daily fee to offset overtourism — are implementing regulations to curb emissions.
Consumer demand is leading hotels to offer on-site health and wellness experiences.
In response to changing guest preferences, hotels and resorts have an opportunity to embrace health and wellness within their developments, becoming destinations that host and facilitate varied experiences, from nature retreats to yoga programs.
Hotels and resorts will blend entertainment, sports, and residential spaces into a single integrated experience.
Hotel operators are focusing more on immersive experiences and integrated resorts that merge live music, sports, entertainment, casinos, and residential components. These cross-industry synergies are driving hotel and resort stays as guests seek meaningful social connections and enriching experiences — whether on-site or outside the property.
HOSPITALITY LEADERSHIP
Tom Ito
Hospitality Leader, Principal
Tom launched Gensler’s Hospitality practice in the late 1990s with the celebrated renovation of the Beverly Hills Hotel. He has since expanded the practice to an international...
Lori Mukoyama
Hospitality Leader, Design Director, Principal
Lori is a global leader of Gensler’s Hospitality practice and Design Director based in the firm’s Chicago office. She has led numerous successful branding and interiors projects...
Diane Thorsen
Hospitality Leader, Design Director, Principal
Diane is a global leader of Gensler’s Hospitality practice and Design Director based in the firm’s Dubai office. Passionate about creative solutions in interior architecture...
Ana Ardon
Project Director
Ana is a project director based in Gensler’s San José, Costa Rica office. She brings diverse experience, ranging from the development of mixed-use properties down to the design of...
Trevor To
Hospitality Leader, Design Manager
Trevor is a dedicated architect who is focused on all stages of architectural projects, from concept design to project coordination and construction management. As the Hospitality...
Robert Fischel
Hospitality Leader, Principal
Robert is the Hospitality Leader for Gensler’s Southeast region. With experience spanning more than 30 years, he has collaborated on more than 12 million square feet of new and...
Siobhan Barry
Design Director, Principal
With 20 years of experience designing high-profile retail, restaurant, and hospitality environments, Siobhan has built a reputation for dynamic, modern interiors that delight the...
NEWS
In The Media
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Hotel Management
The Gensler-Designed Signia by Hilton Debuts in Atlanta
Signia by Hilton Atlanta is the city’s largest ground-up hotel development project in 40 years.
January 17, 2024
In The Media
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Hotel Business
Signia by Hilton Debuts Its Flagship Hotel in Atlanta
Designed by Gensler, the 42-story hotel is the tallest building on the west side of Atlanta and features panoramic views of downtown.
January 12, 2024
In The Media
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Atlanta Business Chronicle
The $450 Million Signia by Hilton Hotel Opens in Downtown Atlanta
Signia by Hilton Atlanta marks the city’s largest ground-up hotel development project in 40 years.
January 11, 2024
In The Media
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Hotel Business Review
How Art-Forward Hospitality Experiences Attract Workers and Influence the Guest Experience
Hotel Business Review referenced Gensler’s Hospitality Experience Survey in an article about how art-forward hospitality experiences attract workers as art transforms lobbies into ‘unconventional yet stimulating workspaces.’
November 01, 2023
In The Media
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The Hospitality Industry Network
The Hospitality Industry Network Recognized Gensler Dallas As the NEWH TopID 2024 Award Winner
Gensler Dallas is a TopID winner for the third year in a row. The award celebrates design excellence and promotes firms engaged in supporting NEWH’s mission.
October 25, 2023
In The Media
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Interior Design
Interior Design Highlighted 6 Innovative City Hotels, Including the Moxy & AC Hotel in DTLA
The Moxy Downtown Los Angeles & AC Hotel Downtown Los Angeles is a 37-story Gensler-designed tower that houses a “sophisticated, dual-brand hospitality complex.”
October 24, 2023
In The Media
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Forbes
The St. Regis Chicago Takes Health and Well-Being to a New Level
The 101-story hotel, with guest rooms designed by KTGY Simeone Deary Design Group and Gensler, features a designated wellness floor.
October 19, 2023
In The Media
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Building Design+Construction
Gensler Ranked #1 on BD+C’s Top 130 Hospitality Facility Architecture Firms List
Building Design+Construction ranked Gensler as the #1 hospitality facilities sector architecture firm in 2023.
September 20, 2023
In The Media
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Hotel Management
Chicago’s Dual-Brand voco Holiday Inn Welcomes Visitors
Gensler’s Hospitality design team, led by Rick Fawell and Lori Mukoyama, activated the dual-brand hotel, which features a reception with emerald green for Holiday Inn and a bright blue for voco.
August 16, 2023
In The Media
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Hospitality Net
Hyatt Regency Irvine Reveals the First Phase of a $50 Million Transformation
The reimagining of the Hyatt Regency Irvine, led by the client, Gensler, and DLR, includes new interiors, public spaces, dining, meeting and event areas, and over 500 rooms.
August 15, 2023
In The Media
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Turning Stone
Oneida Indian Nation Announced Plans for a $370 Million Expansion of Turning Stone Resort Casino
The expansion includes a new conference center, hotel, outdoor event spaces, and more. Gensler is working on the architecture, interior design, graphics, and signage programming.
July 21, 2023
In The Media
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Vogue Singapore
Vogue Singapore Spotlighted The St. Regis Langkawi’s Sunset Over-Water Villas
The St. Regis Langkawi, designed by GA Designs with architecture by Gensler, features “huge private villas, stellar service and culinary offerings” and an expansive lobby.
July 21, 2023
In The Media
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Design Milk
The Dual-Branded Moxy and AC Hotels Launch in Downtown Los Angeles
Designed by Gensler and design studio Yabu Pushelberg, the hotels each feature a distinctly characterized design while maintaining a unified aesthetic.
July 06, 2023
In The Media
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Eater
The New DraftKings Sportsbook Opens at Wrigley Field
Shawn Fawell discussed how Gensler designed the two-story restaurant and bar at the 109-year-old baseball stadium with the goal of evoking nostalgia without appearing historical.
June 23, 2023
In The Media
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Hotels Magazine
How Hotel Design Is Experiencing a Renaissance With AI
Hotels Magazine published an article by Gensler’s Gabi Diaz about how AI enables architects and designers to create spaces that feel curated for each visitor.
June 09, 2023
In The Media
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Today’s Hotelier
How Poor Hotel Design Can Impact the Guest Experience and the Bottom Line
Gensler Hospitality leaders Tom Ito and Ana Ardon highlighted how to create a successful design scheme that ensures hotel guests and staff are engaged and satisfied.
June 01, 2023
In The Media
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Tripadvisor
The Shore Hotel Voted Among the Top 25 Hotels in Tripadvisor’s 2023 Travelers’ Choice Awards
The Gensler-designed Shore Hotel in Santa Monica, Calif. was ranked #19 of the top 25 hotels in the U.S. in Trip Advisor’s Travelers’ Choice Best of the Best Hotels list.
May 26, 2023
In The Media
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Hospitality Net
The St. Regis Hotel Debuts in Chicago with Guestrooms Designed by Gensler
The St. Regis Chicago features 159 luxurious guestrooms and 33 suites “meticulously conceived” by Gensler to juxtapose a minimalistic beauty with a one-of-kind urban backdrop of skyline views.
May 19, 2023
In The Media
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Hospitality Design
Hospitality Design Spotlighted the Opening of Marriott’s 8,000th Hotel
The 12-story Marriott Bethesda Downtown hotel, designed by Gensler, is located at Marriott’s new HQ, a sprawling campus, where Gensler served as the architect of record.
May 16, 2023
In The Media
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Hospitality Design Magazine
Las Vegas Enters a New Era of Immersive Design
Hospitality Design Magazine mentioned Gensler’s work on The English Hotel and Fontainebleau Las Vegas, and quoted Gensler Las Vegas Studio Director Brett Robillard.
April 12, 2023
In The Media
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VenuesNow
The New York Mets Are Reshaping Citi Field and Enhancing the Fan Experience With a Design by Gensler
The upgrade will provide a greater variety of seating options and include memorable, hospitality-driven spaces infused with the spirit of New York City.
April 02, 2023
In The Media
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Asia Hospitality & Tourism Forum
Gensler Shanghai’s Li Zhao Joined the Asia Hospitality & Tourism Forum to Discuss Hospitality Trends in China
Project Director Li Zhao shared insights from Gensler’s Designer Forecast 2023 with a focus on hospitality design trends in China.
March 30, 2023