Strategy

Strategic experimentation of new hybrid technologies in the workplace can create digital equity.

As organizations look for ways to create parity between the remote and in-person work experience, they can evaluate their goals and user needs to determine the right collaboration tools and processes for their business. Implementing solutions that are simple, cost effective, and consistent will be important.

Customer segmentation and analyses become key tools for creating purposeful work environments.

In a bid to create future-forward work environments, employers are calibrating their research to understand the nuanced needs of different employee populations and business units. Organizations can adopt traditional segmentation tools and analysis and consider a “kit of parts” approach with flexible workplace concepts to tailor environments for different needs.

Early-stage journey mapping will define meaningful places and experiences.

As more organizations seek out unique meaningful places for diverse users, designers will embrace the earliest stages of journey mapping to bring experiences to life in new ways. Clarity at the start — using strategies such as qualitative and quantitative user research and community engagement sessions — can align developers, planners, and other stakeholders around what people really want.